# LNYDP

London New Year’s Day Parade is a multinational parade that takes place every year. We were asked by one of our design partners, Mash, to develop them a new site which is eye-catching and simple to navigate.

### The Brief

Our design partners Mash had created a design for the new LNYDP site which required an easy to administer, flexible CMS in conjunction with a strong visual imagery and some on page animations.

### The Solution

Destination Events, the owners of LNYDP already had several WordPress sites and were happy, on our suggestion to use this for the LNYDP site. We were able to provide a simple to administer CMS along with sign up forms for participants and navigation to LNYDP's Shopify store.

### The Result

We were able to provide the LNYDP staff with an easy to administer site which has a very individual look and feel from a user perspective. We continue to develop, host and maintain this site, annually adding a live stream to showcase the parade.